Visual Merchandising Project.
Following a successful Visual Merchandising pilot project in Girvan over 2014/2015, with 11 businesses taking part who experienced an increase in sales, improvement in shop visuals and layout, we would like to offer this opportunity to the businesses within Ayr Town centre.
We have the opportunity for 10 businesses to take part in this exciting project which will commence spring/early summer 2016 and to work with our visual merchandiser. With a minimum contribution of £100 and your commitment to participate in the programme, we will unlock further support for your business throughout the lifetime of your involvement.
If you are interested in becoming involved, and are prepared to agree to the minimum contribution of £100 or indeed if you’d like to know more about it, then please don’t hesitate to contact us on 01292 616 372 or alternatively email firstname.lastname@example.org.
Russell Fergusson of RFM Marketing, has previously worked with Ayr businesses during 2015 when he hosted the ‘Capitalizing on Local Events’ business evening within the Mercure Hotel Ayr.
Russell has now composed a ‘Marketing Tookit’ exclusively for business owners within Ayr.
The tookits will be distributed during December 2016, with the workshop being scheduled for 14th January 2017.
To reserve your place, contact John Fleming on 01292 616 372 or alternatively email email@example.com
Innovate Research Project.
Simon Quin, Director of the Institute of Place Management addressed Ayr Retailers in July 2015 and presented an interesting insight into the challenges facing businesses within Town Centres.
2016 provides an opportunity to become involved in a Nationwide research project aimed at determining the correlation between footfall and sales for businesses within a Town centre. Normally a project of this size and significance can be costly, but Ayr is the ONLY town in Scotland fortunate enough to benefit from full funding and joins project partners such as:
- Springboard Research Ltd.
- South Ayrshire Council
- Bristol City Council
- Congleton Town Council
- Keep Homfirth Special
- Mid and East Antrim Borough Council
- Morley Town Centre Management Board
- Wrexham County Borough Council.
- Manchester Metropolitan University.
- Cardiff University
- MyKnowldgeMap Ltd.
- ATCM (Association of Town and City Management)
- NABMA (National Association of British Market Authorities)
- NMTF (National Market Traders Federation)
- NewRiver Retail
If you are interested in the project or wish to know more, email Ayr Town Centre Business Development Officer at firstname.lastname@example.org for more information
The Ayr Town Centre Steering Group provided window Vinyls for 9 vacant properties within Ayr to help increase letting potential and to improve the overall appearance of Ayr’s shopping areas.
As well as an insight into the Ayr Town Centre Steering Group’s aims and objectives, we were also treated to a presentation from Simon Quin, Director of Place Management on the challenges and opportunities town based businesses face today.
The evening was well received by all who attended and provided some myth busting facts about High Street planning and regeneration.
On Thursday 27th August, the Town Centre Steering Group organised an event for local business owners and retailers titled ‘Making the most of local events’.
Russell Ferguson on RFM Marketing and a chartered Marketing Consultant gave an in-depth presentation of how local business owners could capitalise on local events with the Scottish Airshow event being used as the example.
Attendees were guided through the process of how to alter their marketing and advertising strategies to enable them to maximise on the footfall generated by the Scottish Airshow.
Doug McLean, organiser of the Airshow gave an introduction to the attendees on what the Airshow was, when it was established and highlighted the opportunities available to the local businesses of the high volume of visitors likely to be in the town due to the event.
Despite the low attendance, those who were present were delighted with the vast amount of ideas presented by Russell, and equally impressed with the Steering Group’s continued efforts in working with local businesses and stakeholders to improve business and trading within the auld town.
This workshop was the second in a planned series of business events organised by the Town Centre Steering Group and plans are already underway for the next one!.
Business, Residential and Shopper Surveys
Business, Residential and Shopper surveys were completed to provide vital information regarding views in and around Ayr from shoppers, visitors and business owners. You can download the survey findings from our downloads section, or alternatively visit the South Ayrshire Council website here.
Through the INTERREG programme, footfall counters were installed in 3 locations within Ayr, 2 on the High Street and 1 on Newmarket Street. The data generated by these counters provide businesses with Key Performance Indicators used to calculate peak footfall times, and can assist in an organisations marketing and promotional plans.
Christmas Entertainment and Coca Cola Truck
The Town Centre Steering Group, along with South Ayrshire Council and Ayr Renaissance, provided children’s entertainment through the run up to Christmas which included FREE Face-painters, Street Entertainers and Children’s Fairground rides. The group also successfully attracted the famous Coca Cola Truck Visit in November 2014, bringing to Ayr, an estimated 50,000 visitors.